Coca-Cola is back in the booze business with Topo Chico Hard Seltzer
By Phila Dyasi | published by NUBLACCSOUL (PTY) LTD.
Stories from Africa to the World @PhilaDyasi | @NUBLACCSOUL
January 3, 2022, Monday. Johannesburg, South Africa 15:11 (GMT+2).
Topo Chico Hard Seltzer —the new kid on the block!
The global soft drinks conglomerate, The Coca-Cola Company, has re-entered the alcohol beverages business with their new cheeky hard seltzer brand, Topo Chico Hard Seltzer, an alcohol drink that blends flavours with sparkling water. The Coca-Cola Company had previously been a player in the alcohol beverages space in the last century, from 1977 to 1983, when the Atlanta-based giant owned wine subsidiary Wine Spectrum — having purchased Taylor wines of New York, a portfolio that included Taylor, Sterling Vineyards and Monterey Vineyard, that was sold to Joseph E. Seagram and Sons for a reported US $200 Million. Taylor wines had an established 90-year history, and in its near-century existence, had grown to the sixth-largest company in the wine business with its notable distribution network and a noteworthy reputation with its consumers, shoppers and customers. However, it was the decrease in sales as inventory grew and accounts receivable accounts that were out of balance that would be their downfall that led to the takeover by…
