Smirnoff Spicy Tamarind Liqueur 30% ABV — 750ml launches in South Africa | Booze Bizness | Spirits Industry

Smirnoff South Africa launches new brand, Smirnoff Spicy Tamarind Liqueur with 30% ABV for the southern hemisphere's summer season.

World’s and SA’s #1 Vodka, Smirnoff, soft launches new product at the annual FonCity x Sun City Takeover event.🍸☄️

SMIRNOFF SPICY TAMARIND.

Smirnoff Spicy Tamarind is the classic Mexican-inspired favorite; tangy, sweet and sour in flavour. ELECTRIC. CELEBRATORY. BOLD.

Having been launched already in global markets such as the United States of America (USA) in late 2020 already, the ‘proudly sweet and shamelessly spicy’ shooter looks to be out for a scaled global distribution across the world 🌎 🗺 .

We should see it begin to infiltrate the trade with key group retailers soon.

The product is marking a resurgence as it was first introduced to the world in 2017 as a limited time offer (LTO) in the North American markets of USA 🇺🇸 and and Mexico 🇲🇽. It is culturally rooted in Hispanic Heritage that has inspired white spirits broadly as evident in the meterioic rise of the Tequila category globally with brands such as Azul and Don Julio being the most sought after status symbols.