Top 10 Gin Brands in South Africa | The Booze Bizness
The Gin category in its renaissance era, the Ginaissance, has grown to a value of ZAR6,6 Billion, up by 23% from the previous year, between 380 brand groups, and a whopping 15608 brand Stock Keep Units (SKUs). This a list of the top 10 alcohol brands in the Gin category by value and volume.
The Defiantly Original, Gordon’s Original Gin, is the category leader across all price segments, from the value sub-segments to the luxury high-end ultra-premium craft gins. With 31% market share of gin by value (#1) and 31% of all gin volumes (#2) of the 34,6 Million gin litres purchased yearly. The Distell Ltd Group markets and distributes the brand in South Africa, although it is owned globally by the British company, Diageo PLC. The classic claims it is “for the modern-day maverick, and quintessential gin lover,” as it communicates a variety of cocktail serves to enjoy it differently.
Gin is actually very similar to vodka, in that they both begin with a neutral spirit of 96% ABV (alcohol by volume) that has been derived from grain, or another similar agricultural source. The…
